Actor research

For my music video, my actors will have to be in the conventions of the genre. Most bands/artists in the indie-pop genre tend to be male more than female so I will have male actors in my video!

After considering a limited options I have chosen to use an actor in my video. My first choice will be Ellis.

He is a good choice because he dresses like the genre and this will make the costume choices a lot easier. Also he has a lot of free time so therefore it would make sense as we can film a lot whenever possible. My second choice or another actor to use in the video would be Stefan. He also dresses like the genre and will make good indie-pop artists.

Audience Response

I have spoken to many different types of music fans to complete a broad and wide audience response by using a questionairre and Yahoo answers. The questionairre is more for the name of the brand whereas Yahoo answers is for the video it self.

 

I also played my track out during class and asked my class mates for their opinions of a narrartive for it.:

• A boy and a girl walking through a field at dawn with the sunrise and holding hands towards the end
• A concept video which is totally unrelated to the lyrics, at a derelict factory maybe or a dirty old room with cobwebs and dust.

 By using this feedback from many different music fans I think I will be able to attract the right audience to enable my music video to be a success. I will have to make sure I stick to the conventions of my genre.

Digipak research

A digipak is what makes a CD, it has the tradional single cover and track list on the back. Recently digipaks have been having various other things in them such as posters, signed pictures and little biographys. As well as a music video for a track we have to create an artist including the auxilerry tasks. I have chosen a digipak and a magazine advert.  I will have four squares in mine, like above. Number 1 will be the album cover, number 2 on the backside of 1 would be a little bio of my artist. Number 3 would be four small images from a photo shoot which is behind the CD and the final number 4 would be the track list. I will also try to include an A4 size poster.

Initial Ideas

At first I struggled to think of ideas for the actual video but once I started to get audience feedback and various other feedback on my lyrics I started to think of a couple of ideas. Firstly what type of video would it be? It could have been either really linked to the lyrics or totally random. For a visual-lyrical link video I had the idea of a romance between a boy and a girl. Whereas for the other video I thought of something similar to this video.

Equipment and technology that will be used.

For the creatation of my video, magazine article and digipak I will have to use various equipment and technology, firstly when creating the magazine article I will have to take photographs of the artist.The cameras I will be using will be a DSLR, digital single lens reflex and will take profesional photographs. I will also use this for creating the digpak aswell. When it comes to the video it self I will be using a Sony Carl Zeiss vario-tessar handycam.
I will also be using various editing software to create my video.

Magazine advert research

When I researched into magazine adverts I noticed that artist will follow a similar design or infact exactly the same when it come to the album cover. An example would be Muse's album the 2nd Law.
The image in the background is almost exactly the same as the acutal album cover. I can use this as an inspiration for my own album cover and magazine advert.

By following these conventions I have thought through some ideas in which to create a profesional magazine advert which will suit my genre and track very well.

Lighting conventions

For my music video lighting will be very important as it can set the mood of a song, as my song romance song high and low key lighting can be used in both but it will depend on the colour usage. Here is an example of low key lighting.

 I will also need to use the colour red effectively as red connotes love, passion and lust. Here is an example of high key lighting.

 

Because everything is all yellow and green, it connotes peace and tranquillity. Taking these effects into mind I will need to decide what type of mood I want for my video will depend on what type of lighting I will use.